Apple has just released a new TV ad for the Retina MacBook Pro, naturally focusing on the breakthrough Retina display included in the machine unveiled yesterday.

The radical new MacBook Pro with Retina display. Innovation in every dimension.

While Apple has had several high-profile Mac ad campaigns such as “Get a Mac” and “Switch” , the company only rarely advertises specific Mac products in television commercials. But with the revolutionary new form factor and Retina display in the new MacBook Pro, Apple is clearly interested in drawing widespread attention to the product.